百乐宫娱乐

三明:旅游变奏曲 | 从少数高档到大众行为

百乐宫平台

山城的美丽在山中,在水上表演,在天空中蓝色,在风景中。

良好的生态环境是三明最美丽的背景,风景优美是这座城市的魅力所在。 2018年,三明接待游客3112.6万人次,实现旅游收入330.33亿元,分别增长20.2%和34.3%。旅游业已成为促进城市经济发展的重要支柱。

然而,在20世纪80年代,旅游只是许多人心中的一个概念。随着人们生活水平的不断提高,旅游业的概念也在不断变化,从“不情愿花钱”到“世界如此之大,我想看到它”;从简单的宾馆到豪华酒店;从国内短途旅行到海外新马泰,欧洲和美国.

如今,旅游逐渐成为人们生活中的一种流行娱乐方式。

旅游消费:从“少数高端”到“群众行为”

尤溪县观前镇观前村村民陈乐清今年60岁。在过去的几天里,她和一群老姐妹刚从武夷山回来,迫不及待地想与记者分享她的旅程。

“山上的美丽是美丽的,和一群好朋友一起旅行,心情非常美好。”陈乐清依旧沉浸在山中游泳的快乐中。 “我小时候没有旅行,经济条件不允许。对于4个孩子来说,每天忙着赚钱,旅行是你甚至无法想到的事情。“

如今,孩子们已经从大学毕业并拥有自己的家庭。近年来,陈乐清在永安帮助了他的孙子,并陪伴在广场舞中跳舞的老姐妹。这已成为她生活中的“调味剂”。

“现在的生活水平有所提高。出门旅游不再仅仅是城里人的活动。我们村里的老人,在孩子的安排下,很多人出去玩,有些人出国了。”陈乐清诉当年村里的变化,“过去,每个人都担心自己的生活。现在有些人还在担心去哪儿。”

在20世纪70年代和80年代的旅游业中居住在城市的公民每年都要满足一到两次。

老刘,住在梅列区徐北街,现年65岁,是一名退休干部。在这个社区生活了几十年后,他目睹了附近居民旅行30多年的变化。老刘回忆说,在20世纪70年代末和80年代初,人们对旅游业一无所知。大多数人没有去旅行。

“在通常的休息日,每个人都会去街头购物,春节,国庆等节假日,家人会去麒麟山公园和仙人谷,所以这两个地方节日都很热闹。”老刘说。

在20世纪80年代中后期,随着社会经济的发展,出门旅游的人越来越多。对于大多数公众来说,过去的交通不便是旅游业的一个问题。老刘和他的家人有了深刻的了解。

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在20世纪80年代,刘先生前往南京进行了一次摄影之旅

“我们过去乘坐的绿色皮革火车很慢。坐在臀部上花了几个小时。在过去的十年左右,如果你和团队一起旅行,人们不得不一直乘坐公共汽车,经常消费在路上的几个小时,不能欣赏当地的风景。由于门票价格昂贵,很少有人能登上飞机。“老刘说。

在20世纪90年代,旅游逐渐进入公众视野。入境旅游,国内旅游和出境旅游的格局已初具规模,旅游业也开始崛起。

当旅游业刚刚兴起时,最受欢迎的路线是坐公共汽车去看现代化的大都市。 “在20世纪90年代末,最受欢迎的路线是去上海外滩看黄浦江和东方明珠塔,或者去北京看天安门广场和紫禁城。”1998年8月,58岁的郑建国带着他的家人去北京玩,就是他。第一次旅行。

“当时,前往香港和澳门的程序相对繁琐,价格也很高。只有少数人在那里。”郑建国回忆说,有许多名胜古迹的杭州,苏州,西安等城市逐渐走红。以前,旅行是一个非常小的行为。“

如今,香港和澳门旅游已成为短期旅行的热门选择。特别是当出国旅行到邻国时,许多年轻人来到“步行和去”旅游已成为常态。

今年大学毕业的詹晓敏毕业前从三个室友毕业。 “去重庆待了一个星期才回来,现在三明有高铁直达,很方便,我们度过了非常快乐的时光。”詹晓敏说,“没有准备,在线预订机票,我们将在第二天离开。”

今天,作为现代生活水平的重要指标,旅游业已成为三明人的重要生活方式。

旅游体验:从“观光住宿”到“多元化融合”

“祖国的美丽并不美丽,一切都由导游指导。”作为城市形象和文化窗口的代表,导游是旅游活动的直接服务提供者,也是城市旅游发展的见证。

刘女士是三明旅行社的老导游。她在一家旅行社工作了30多年,是第一批在三明从事导游工作的员工。 “我第一次和这个小组在一起是在1989年左右。当时,旅行社刚刚成立。我甚至没有自己的旅游巴士。我还是从市政府借了车。直到20世纪90年代初,旅行社都有自己的旅游巴士。 “她回忆说。

与国外不同,中国的旅游业从入境旅游开始。改革开放前,中国的导游服务作为外事接待工作出现。相关资料显示,在20世纪80年代,中国的导游逐渐形成,规模约为二三百。当时的导游是高薪和令人羡慕的职业。

1985年,中国旅游管理权开放,旅游企业逐步发展壮大。截至1988年底,该国已形成近1,600个旅行社系统,主要框架为中国旅行社,中国旅行社和青年旅行社,导游人数增加到25,000人。

作为早期导游的成员,刘女士见证了三明旅游的发展和见证。 “20世纪90年代三明的交通没有发展。许多路段是沙路和泥路。很容易离开。“刘女士回忆说当时三明是一个小站,每次预订的门票都不多。因此,去莱州等地出国并不容易。

“由于经济条件的限制,游客与团体旅游的条件并不好。当时,他们住在宾馆。没有单独的卫生间,没有空调。条件仍然很困难。 “刘女士回忆说,她刚开始和她的小组一起旅行。现场仍然生动。

刘女士说,当时,对于大多数普通公民来说,出去旅行的机会非常少见。如果我去参观自然景观,我会回来一晚,没有更多的旅游项目。然而,作为一座山城,三明后来开始了旅游。

“当没有旅行社时,人们对旅游概念仍然比较陌生。所谓的旅游实际上是参观博物馆,纪念馆,甚至观光。“郑建国说。

“在出发去当地之前,没有那么多的景点。去武夷山和泰宁大金湖很远。没有像景区那样的小吃店,也没有手机拍照。“郑建国的妻子王娟说。

“现在你可以在周末去当地的景点,你可以一直吃喝。手机和数码相机可以随时拍照。与30多年前的旅行相比,这种变化真的令人难以置信“。王娟说:“与现在相比,目前的旅游服务更加全面,细致,人性化。”

Red education, business training, health and wellness, photography, research. Today, the theme of tourism is rich and colorful, and the experience of tourists is more diverse.

In this context, the construction of scenic spots and tourism services are bound to change simultaneously. Take the Dajin Lake in Taining, a popular tourist attraction in our city, as an example. In order to cater to different tourist groups, the current scenic spots include performing arts, restaurants, specialty inns, and cultural and creative products, rather than simply sightseeing and accommodation.

Nowadays, for many citizens, the travel experience has long been more than just satisfying domestic cities and attractions. Traveling abroad to experience exotic tourism is no longer an unreachable thing

“From the new Matai to Europe and the United States, the changes in the tourist areas in recent years are very obvious.” Ms. Liu said, “As far as our travel agencies are concerned, the proportion of outbound tourism before 2015 is about 15% of the total tourism. After 2015, It has risen to 40%, and more and more people have traveled abroad in recent years."

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Tourism status: from “reporting to play” to “personalization”

Chen Zhuo is 26 years old and is from Yongan. He graduated from Jilin Animation College in animation in 2015. During the university, Chen Zhuo will play a new trick for “traveling” and provide convenience for college students to travel by themselves.

During the university, Chen Zhuo founded a tourism community and college self-help travel website to facilitate college students to travel. At the same time, she and her classmates also provide related services including route planning, escorts, travel guides, etc. The platform provides customized services for travel through PC and mobile phone.

"I am a playful person, not only play by myself, but also want to play with others and share the joy of the journey with everyone." After graduating from college, Chen Zhuo chose to become a freelancer, in addition to doing some projects, Private custom travel by others.

xxLast summer, Yongan had two mothers traveling with their children. Chen Zhuo personally customized the tourist routes of Bangkok, Thailand Phuket Kuala Lumpur Malaysia Hong Kong, they are very satisfied, not only become a repeat customer, but also recommended A colleague came to Chen Zhuo to make a customized tour.

“Compared to free travel, custom travel saves you the trouble of doing your own Raiders, booking air tickets and accommodation, and the itinerary is more professional.” Chen Zhuo introduced that compared with group tour, private custom tour does not have to cooperate with others. Time, play can be more flexible, free to do whatever you want, do not have to worry about forced shopping, travel and accommodation, the quality is more secure.

At the moment, there are more and more privately-provided services like Chen Zhuo's small and scattered team. The demand for small and sophisticated personalized tour guide services is increasing rapidly, while the conventional travel demand is weakening.

“The original tourism was mainly based on team travel. After 2015, people began to slowly customize travel and free travel to individuals.” Wu Jiang, general manager of Sanming International Travel Service Co. Ltd. said that self-driving tour and cycling have gradually become One of the favorite ways of travel of Sanming people.

With the arrival of the FIT era, new travel modes such as free travel, semi-free travel, and personalized travel have emerged.

According to relevant statistics, self-driving tour and individual travel have accounted for more than two-thirds of the national market. At present, most of the groups who choose to travel with the group are the elderly, students and other groups. In addition, some tourists from Europe and the United States are more interested in traveling with the group because of the differences in language and geographical customs.

From the perspective of the domestic tourism market, since 2003, large funds and large resources have flooded into the online travel industry. In the past few years, a series of online travel platforms have appeared one after another. Ctrip.com, Qunar.com, Mama.com, Tuniu Travel network and so on are typical representatives.

xx“由于网络的发展,游客的相关背景知识很容易理解。”吴先生认为,对于旅行社的从业者来说,除了增加知识储备和扩大知识外,还有必要为访客提供个性。定制服务,确保游客享受乐趣,旅程更有趣。

(三明日报记者郑丽萍文/图)